About Us
Hanna Thomas Uose
Photo by Robin Silas
Hanna is a strategist, researcher, organisational designer, facilitator and coach for the progressive movement, and a co-founder of the consulting firm Align. She is also a writer, with her debut novel Who Wants to Live Forever coming out in March 2025 (published by Brazen / Hachette).
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Some of her favourite recent projects include: a paper on creative practice and organisational transformation for UN Global Pulse; a report on how to respond to the so-called ‘culture wars’ for NEON; facilitating the AGMs for Greenpeace International and Fossil Free Japan; designing a new organisational structure for Jewish Voice for Peace; coaching leaders from Liberty and MoveOn.org; editing The Collective Imagination Practices Toolkit for Joseph Rowntree Foundation; creating a new ethical framework for Amnesty International UK; co-leading a strategy review process for Doughnut Economics Action Lab; and teaching sci-fi fiction writing to frontline migrant organisers for Migrants in Culture.
You can read some of her writings which detail my approach to that work: The Trauma of Zoom, Why Don’t We Just Call Agile What It Is: Feminist, Mission, Vision, Values, Metaphor, and Two Hundred Fifty Things to Know at the Start of a Project.
Previously, she was Chief Product Officer at 350.org, Co-founder at Level Up, Campaigns and Culture Director at Ekō (formerly SumOfUs), and Board Trustee at Free Tibet and Girls Rock London. She has also been a speaker and panellist for Ada's List, Allied Media Conference, Cheltenham Literature Festival, Glastonbury Festival, and The London Festival of Architecture, among others. She holds an MA in Prose Fiction from the University of East Anglia and an MsC in Climate Change & Policy from the University of Sussex.
Hanna grew up in Tokyo, Birmingham, Essex and Oxford and now lives in Hackney, London.
Hoda Baraka
Photo by Daniel Salib
Hoda Baraka is a communications specialist, organisational consultant, writer and photographer. She specializes in crafting holistic, creative communications strategies, which are culturally and linguistically conscientious, and centered on empowering marginalized voices. She also specializes in developing long-term strategies centered on equity and justice, building empowered teams, and providing leadership coaching.
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Formerly, she was Chief Communications Officer at 350.org where she built out a 30-person global communications department spanning all continents. The department was engaged in communications work through traditional media engagement, social media engagement, multimedia, storytelling, translations & localization, design, branding, media tracking and analysis.
Prior to that, Hoda was with Greenpeace, leading their communications work in the Arab World, and before that she was an environmental journalist becoming the first environment editor for a daily online English outlet in Egypt. Hoda was also trained in digital media having been an Intajour (International Academy of Journalism) fellow from 2012-2013 successfully completing the Intajour Fellowship Program “Journalism in the Digital World.”
Hoda’s professional management and leadership experience weaves in practices gained from the Transformational Leadership training with Robert Gass, The Management Center training as well as weaving mindfulness practices inspired by the monastics at Plum Village. Hoda also received communications training as part of the global messaging programme given by ASO communications and NEON. Hoda is fluent in Arabic, English and Spanish and is a published author in numerous regional and international media outlets including Thomson Reuters, Huffington Post, Open Democracy, New Internationalist, Al Ahram Weekly, Al Masry Al Youm (English Edition), to name a few. As a photographer, Hoda participated in numerous solo and group exhibitions. One such exhibit, entitled ‘From Gharb Soheil,’ was a solo exhibit depicting the beauty of a village located in Aswan, Egypt to help drive public awareness on the unique habitat of the region and the importance and urgency of preserving it. Photos from this exhibit were selected to be a part of the 21st Youth Salon organized by the Egyptian Ministry of Culture Fine Arts Sector. Most recently, Hoda was part of the Foundry photojournalism Workshop in 2021 and earlier in 2025 concluded a course on Photojournalism at the University of the Arts London.
Currently residing in Cairo, Hoda was born in Kenya, grew up in Uruguay and Colombia and went to the American University in Cairo, where she received a BA in political science with a minor in art and a graduate diploma in development. In 2007 she received her MSc in International Political Economy from the London School of Economics and Political Science.
Get in touch
If you are curious to find out more about working with us, please email hanna@wealign.net and hoda@wealign.net. We work together or independently depending on the project – you are welcome to email one or both of us!